A Canned Cocktail Brand for Creatives: Supporting Independent Artists

Be Out There: A Toast to the Courage to Create

Everyone has unique gifts. At Mettle, our mission is to encourage and celebrate their expression — in all forms.

But in today’s world, especially online, it’s easy to feel discouraged. Judged. Stifled. We know that feeling firsthand. It takes guts to put something new into the world — to make your own mark instead of following a trend.

That’s why we’re here.

To toast those who do.

Because society, culture, and community are stronger when more people create boldly. When more people feel free to express, share, and challenge the sameness around us. Too often we conform. And in doing so, we shrink what’s possible — in music, food, art, content, and culture.

We believe artists, makers, and creators are the real pioneers. And we need more of that energy now than ever before.

How This All Started

When we first started crafting cocktails, we had one simple goal: To take the long road and make something different.

Not overly sweet. Not mass-produced. Not chasing what’s trendy.

Something balanced. Savory. Shareable.

A drink that makes sense next to good food and even better company.

We feel like our first cocktails do just that — but this is just the beginning. New flavors. New formats. With and without alcohol. Each one designed to feel worthy of toasting, gifting, and gathering around.

More Than Drinks

Drinks are just the starting point.

Our bigger vision is to support creators — not just with words, but with action.

We know how hard it is to build a life where your gifts pay the bills. Too many artists get caught in predatory deals. Too often, the art that succeeds doesn’t reward the creator.

We want to help change that.

We’ll use whatever influence we build to shine a light on creators we believe in — and connect them with people and partners who share their values. We’re committed to building an ecosystem that pays in and lifts others up. No exploitation. No gatekeeping. Just genuine support and opportunity.

We know this won’t be easy. But we also know it’s worth doing.

Brick by brick, we’re building something with integrity. With community. With possibility.

Let’s Build Together

Know someone who deserves credit for the courage to create?

Think what we’re doing resonates with you?

Just want to be first in line for some unforgettable cocktails?

Let’s talk. Let’s collaborate. Let’s toast the good stuff — and the bold people who make it.

Be Out There.

Cheers,

Nate Wannlund, Founder